The Award-Winning Fortnite Studio Expands Its Horizon to Engage a New Generation of Gamers
Atlas Creative, renowned for its top-tier experiences in the Fortnite ecosystem, announced today its strategic expansion into the Roblox platform. This move will fortify the studio's authority in the gaming and brand marketing world, tapping into Roblox’s transformative power.
"At Atlas Creative, we're strong believers that both Fortnite and Roblox stand as giants when it comes to UGC gaming. We've been fortunate enough to be able to craft countless boundary-pushing experiences within Fortnite and we believe that we can channel that same passion, creativity, and expertise to do the same on Roblox," stated Michael Herriger, CEO at Atlas Creative.
Roblox's recent innovations have significantly broadened its capabilities, making it an enticing playground for brands and marketers. This alliance comes as Roblox witnesses a meteoric rise in both its users and engagement.
"The way younger generations engage with content is evolving. Gaming, streaming and digital connection are fast becoming the media mainstay of our era," highlighted Alex Graham-Watson, Director of Roblox Strategy at Atlas Creative. “Platforms like Fortnite and Roblox are where the new generation thrives. Building experiences in Roblox and Fortnite seamlessly combines the immersive engagement found in experiential marketing with the expansive reach of digital advertising, and Atlas is right there at the epicenter. "
Atlas Creative has built a rich legacy crafting elite gaming content for notable brands such as MrBeast, Axe Body Spray, the NBA, iHeartRadio, and numerous others. This expansion signifies Atlas's commitment to pioneering in the digital age, helping brands make meaningful connections on the evolving Roblox platform.
For media inquiries, please contact:
Alex Graham-Watson, Director of Roblox Strategy
