Ever wondered how stepping into the virtual worlds of Fortnite or Roblox could change the game for your brand? In recent years, custom-built games for brands have been on the rise. While having an ongoing presence is the goal for most brands, integrations are a great first step. They can also be a key driver in existing experiences on Fortnite and Roblox to drive reach. They let you start building connections with gaming communities and work up to bigger campaigns. How can you not just enter but make a meaningful impact that resonates with both players and your brand or IP?
In this post, we’re taking a look at how to best measure success on these platforms, diving into success stories across Fortnite and Roblox and how Atlas can work with you on coming to these platforms through game integrations.
Success is more than just being present within the metaverse. Let’s look at key metrics that provide insights into how your brand can truly thrive in the gaming environment.
We will work with you on a tailored approach to game integrations, taking into account platforms, audience and reach. Here are some of the ways we could activate in-game integrations:
Atlas Creative worked with Škoda on not only a game build, “Out Of Bounds”, but also on expanding the reach of the game through integrations.
The integrations not only complemented the existing games but also attracted new players through innovative additions to various Fortnite maps, including Only Up and Hiding Game, both owned by Atlas.
Rather than inserting ads into integration islands, Atlas Creative took a step further by constructing a bespoke Škoda hub with mechanics that complimented the integration maps. The hub featured three mini-games designed to help players practice the newly implemented mechanics. In Hiding Game, Atlas strategically placed a traversal item, allowing players to access a new hiding spot that could only be reached through this traversal. And in Only Up, we introduced a dedicated Skoda path that enabled players to unlock an additional traversal item, simplifying the completion of the Only Up Obby.
All these elements were connected to the overarching campaign theme of travel and venturing beyond established boundaries.
For Roblox, we’re highlighting Livetopia from Century Games, a masterclass in brand integrations. Livetopia has welcomed countless brands from Lego, Visa, McCain, Lunchables among others.
Livetopia, being a role playing game, were able to weave these different brands into different areas throughout the whole game. When you are in these brand integrations, you are fully immersed into the brand but it doesn’t remove you from the gameplay mechanics. When you enter, you can see Visa host a farmer’s market. Going deeper into the game, Qatar showcased their futuristic country inclusive of the famous Lusail Stadium, home to the FIFA World Cup in 2022. With play sessions up to 15 minutes, 35,000 CCUs (Concurrent Users) and 4.2B total visits, any brand showing up in Livetopia is guaranteed an engaged player base at scale.
In summary, game integrations offer a unique avenue to forge connections with a diverse and engaged audience. As the metaverse continues to evolve, brands that embrace this space will undoubtedly find themselves at the forefront of cultural relevance.
Ready to talk about game integrations? Atlas Creative, owns and operates multiple games across various genres and formats as well as a deep network of creators excited to integrate. We are a player focused games studio and embracing this mindset in all our endeavors. We have successfully bought brands into the metaverse in a variety of ways. We will tailor our approach for each of our partners and find a solution that speaks to the desired target audience.
