WORK

OVERVIEW
Target's "From Spark to Shelf" was a retail brand activation in Fortnite Creative that launched in October 2022. The experience was one of the first of its kind for a retail brand in Fortnite. It featured Target's mascot, Bullseye, and included a variety of mini-games, including: A shopping cart race, A parkour course, A dunk-yourself basketball game, and A Target-branded Hub that connected founders' stories through portals.

CHALLENGE
Understanding what is native to players, the challenge here is to ensure Target’s branding “From Spark to Shelf” comes across clear but not intrusive to players.
SOLUTION
Building an experience first of its kind for a retail brand, featuring a slew of mini games for players to enjoy with a Target feel.
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Target's "From Spark to Shelf" was a retail brand activation in Fortnite Creative that launched in October 2022. The experience was one of the first of its kind for a retail brand in Fortnite. It featured Target's mascot, Bullseye, and included a variety of mini-games, including:

  • A shopping cart race

  • A parkour course

  • A dunk-yourself basketball game

From Spark to Shelf

A Target-branded Hub that connected founders' stories through portals

The activation was designed to give players a fun and engaging way to learn about Target's commitment to innovation and its support of small businesses. Players could also earn exclusive in-game rewards, such as Target-branded cosmetics and V-Bucks.

The activation was a success, with over 1 million players participating. It was also praised by industry experts for its creativity and innovation.

Here are some additional details about the activation:

  • The activation was developed in partnership with Epic Games, the creator of Fortnite.

  • The activation was live for two weeks, from October 20th to November 3rd, 2022.

* The activation was promoted through a variety of channels, including social media, email, and in-game advertising.

From Spark to Shelf
From Spark to Shelf
From Spark to Shelf
From Spark to Shelf
From Spark to Shelf
From Spark to Shelf
From Spark to Shelf
From Spark to Shelf