From Spark to Shelf
Target's "From Spark to Shelf" was a retail brand activation in Fortnite Creative that launched in October 2022. The experience was one of the first of its kind for a retail brand in Fortnite. It featured Target's mascot, Bullseye, and included a variety of mini-games, including:
A shopping cart race
A parkour course
A dunk-yourself basketball game

A Target-branded Hub that connected founders' stories through portals
The activation was designed to give players a fun and engaging way to learn about Target's commitment to innovation and its support of small businesses. Players could also earn exclusive in-game rewards, such as Target-branded cosmetics and V-Bucks.
The activation was a success, with over 1 million players participating. It was also praised by industry experts for its creativity and innovation.
Here are some additional details about the activation:
The activation was developed in partnership with Epic Games, the creator of Fortnite.
The activation was live for two weeks, from October 20th to November 3rd, 2022.
* The activation was promoted through a variety of channels, including social media, email, and in-game advertising.







