OVERVIEW
STARDATE 2453.05 Captain Skyles (Kid Cudi) has arrived at planet Vada and needs your help stopping his evil doppelganger, the Mirror Universe Skyles. Set phasers to FUN as you beam down, fight back, and experience an out-of-this-world musical performance as Captain Skyles heals Vada with a brand new, unreleased track.
CHALLENGE
Paramount wanted to engage the fanbase in an innovative way, tapping into Fortnite Creative in an innovative way allowing Kid Cudi’s album “Heaven’s Galaxy” to reach a wider audience. The goal was to create a music concert that could connect with fans in a new way while they travel through a story listening to new songs from the album and fighting Cudi’s evil doppelganger—all within Fortnite, a platform that seamlessly blends gaming and entertain
SOLUTION
Atlas Creative built a stunning virtual world within Fortnite, designed to place the player on planet Veda to follow the theme of the album. In addition to a musical experience, players can also jump into a Star Trek themed prop hunt where they battle other players.
We created an immersive virtual experience within Fortnite that captures Kid Cudi's latest album, "Heaven's Galaxy." By leveraging Fortnite's Creative tools and Unreal Engine's MetaHuman technology, we've crafted a visually stunning world where fans can interact with a digital version of Cudi’s music to save the world and experience his music in a completely new way.
FROM THE PRESS

“Boldly be” with “star trek” and Kid Cudi
The multi-faceted partnership between "Star Trek" and Kid Cudi launches October 12 during New York Comic Con with new a new Kid Cudi single, immersive Fornite gaming experience, and a capsule streetwear collection.
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Creating Mirror Mayhem | Star Trek x Kid Cudi
Go behind-the-scenes to see how Scott Mescudi was transported to the bridge of the U.S.S. Enterprise!
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Oct 5, 2023
Kid Cudi and Star Trek Officially Unveil "Boldly Be" Collaboration
Featuring an original song by the artist, a Fornite gaming experience, and a capsule of merchandise.
READ ARTICLE READ ARTICLEFROM THE PRESS

Dec 12, 2023
Creating Mirror Mayhem | Star Trek x Kid Cudi
Go behind-the-scenes to see how Scott Mescudi was transported to the bridge of the U.S.S. Enterprise!
READ ARTICLE READ ARTICLEMISSION OBJECTIVES
Beam down to planet Vada and join forces with Captain Skyles.
Fight back against the Mirror Universe Skyles and his army of darkness.
Experience an out-of-this-world musical performance as Captain Skyles heals Vada with a brand new, unreleased track.
Save the day and restore peace to planet Vada.
Boldly Go as you partner with Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada. Beam down to explore, discover and defend a world these forces are threatening to tear apart. It’s up to you and other Starfleet recruits to work together with Captain Skyles to uncover the source of this musical malady and restore the harmony of Vada while there’s still time!
To celebrate Star Trek Day, Kid Cudi and Star Trek have come together for a one-of-a-kind collaboration. Dubbed the “Boldly Be” campaign, the collaborative release “reflects the optimistic and inclusive spirit of adventure, discovery, imagination, and most importantly, hope, at the heart of the cultural phenomenon.”
The Kid Cudi x Star Trek “Boldly Be” collaboration will feature an original song, an interactive gaming component, and an apparel collection coming this October. The campaign draws inspiration from Star Trek‘s ethos of IDIC (Infinite Diversity in Infinite Combinations), the basis of Vulcan philosophy that the vast variables create truth, beauty, and strength.
“I grew up watching Star Trek with my dad who is single-handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world"