SKODA Out of Bounds
WORK

OVERVIEW
We desire to explore new horizons. Get ready for the next adventure in the digital world and push boundaries of what is possible in the game. You can train your exploration skills in three mini challenges in the Škoda universe. The fully electric Škoda Enyaq Coupé RS plays an important role here, delivering players on their journey.Using the new skills learned, break out of the boundaries of the playing field and explore new spaces. You will be rewarded with loot. The skills will also help you to gain a competitive advantage in three other Fortnite Creative games. We built a Škoda branded hub as well as created Škoda focused integrations into Hide and Seek, Fortcraft Bed Wars, and Troll FFA.
SKODA Out of Bounds
CHALLENGE
Škoda was announcing a brand new Enyaq, in order to reach a new audience, they wanted to expand in Fortnite. The challenge was to ensure that the Škoda Hub felt native to the brand as well as in the integrations. Škoda’s branding honed in on “out of bounds” so in the hub we created a weekend getaway where you were encouraged to explore the “out of bounds” areas.
SOLUTION
We built a Skoda branded hub as well as created Škoda focused integrations into Hide and Seek, Fortcraft Bed Wars, and Troll FFA highlighting the “out of bounds” direction and allowing players to interact with the Enyaq in a native way.
FROM THE PRESS
Skoda
Out of Bounds Odyssey
We desire to explore new horizons. Get ready for the next adventure in the digital world and push boundaries of what is possible in the game.
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Škoda Auto’s ‘Out of Bounds Odyssey’: A quest for discovery

Created by the renowned video game and software developer Epic Games, Fortnite is an online video game popular all around the world. Its ‘Fortnite Creative’ mode allows gamers to design their own maps and experiences, offering a diverse range of creative possibilities.

Škoda Auto has entered this realm with the launch of its ‘Out of Bounds Odyssey’, inviting Fortnite players and enthusiasts to explore the Czech carmaker’s newly created custom map. The all-electric Škoda Enyaq Coupé RS is at the heart of the ‘Out of Bounds Odyssey’ adventure.

Players who find this vehicle can take part in three unique mini-challenges. Completing these gives players an in-game advantage, especially in exploring and discovering hard-to-reach areas of the map. Echoing Škoda’s ‘Explore more’ message, gamers who uncover these hidden locations are encouraged to take an in-game selfie, post it on Instagram and tag Škoda Auto’s official account @skodagram to be in for a chance of winning exclusive in-game rewards.

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Navigating to Škoda’s ‘Out of Bounds Odyssey’
Players can easily find Škoda’s ‘Out of Bounds Odyssey’ map in Fortnite by searching for it under the Fortnite Discovery tab. Additional information about this unique gaming experience is available here. While part of Fortnite, the ‘Out of Bounds Odyssey’ is an independent creation by Škoda Auto and is not sponsored or endorsed by Epic Games, Inc.

Explore more: Brand identity and concept of the game
Škoda’s presence in Fortnite is a strategic move to inspire potential future customers, particularly among Gen Z who were born between the late 1990s and early 2010s. This demographic, which makes up about one-third of the world’s population, dedicates roughly a quarter of their free time to video games.

Crucially, more than one third of this generation will be looking to purchase a car in the next 12 months. By delving into the world of video gaming, Škoda Auto is positioning itself to connect with these promising new target groups.

Škoda’s expansion into Fortnite for immersive exploration

Entering the world of Fortnite represents a continuation of Škoda’s digital gamification journey, which began with the Škodaverse initiative a year ago. Online games such as Fortnite and other formats introduce fresh approaches to storytelling and immersive brand experiences, combining entertainment and community in an engaging way.

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