WORK

OVERVIEW
Royal Caribbean International is bringing the world’s best family vacation to one of the world’s most played video games, Fortnite, Royal Caribbean: Hide ’N’ Sea. Built using Fortnite Creative, the newest addition to the metaverse is the first, one-of-a-kind adventure players can experience on Icon of the Seas ahead of its debut in January 2024. Players can hide or seek and collect coins in Thrill Island and The Hideaway, two of eight revolutionary neighborhoods.

CHALLENGE
Recreate the largest ship the world has ever seen, the new Icon of the Seas Royal Caribbean cruise ship, in the Metaverse. Help players, cruise-goers and anyone else understand the size, scale and fun to be had on the Icon of the Seas.
SOLUTION
Given images of the cruise ship, we built an exact replica of the Icon of the Seas and created a popular game mode, Prop Hunt, which allowed players to explore the ship in Fortnite before its initial debut in January 2024.
FROM THE PRESS
Royal Caribbean
Mar 1, 2023
Introducing Royal Caribbean: Hide 'N' Sea by Fortnite Creative
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FROM THE PRESS
Mar 6, 2023
Royal Caribbean’s Icon of the Seas Playable in Fortnite
Whether Royal Caribbean still needs the hype around Icon of the Seas to become even bigger is unclear, but the cruise line is certainly trying. The newest part of the extensive marketing efforts around Icon of the Seas? Royal Caribbean International’s addition to the online gaming world.
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FROM THE PRESS
Shorty Awards
Royal Carribean Hide 'N' Sea
The Royal Caribbean: Hide 'N' Sea campaign in Fortnite was a resounding success, achieving and surpassing our objectives in remarkable ways. The innovative approach of introducing the Icon of the Seas to millions of Fortnite players worldwide resulted in unprecedented excitement and anticipation for the ship's launch. This was evidenced by the overwhelming demand and booking rates two months after launch.
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FROM THE PRESS
Mar 6, 2023
Royal Caribbean on X
The world’s best family vacation 🤝 The world’s most-played video game.
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Whether Royal Caribbean still needs the hype around Icon of the Seas to become even bigger is unclear, but the cruise line is certainly trying. The newest part of the extensive marketing efforts around Icon of the Seas? Royal Caribbean International’s addition to the online gaming world. 

This one-of-a-kind adventure in the world’s most popular computer game, Fortnite, allows players to experience the cruise ship before its debut in January 2024.

Icon of the Seas promises to be a one-of-a-kind cruise ship that will break every record when she sets sail in January 2024. To give future guests a chance to see what the ship will be like, Royal Caribbean has added a new experience to its already extensive marketing repertoire: Icon of the Seas on Fortnite. Gamers can explore Thrill Island and The Hideaway, two of the eight revolutionary neighborhoods, while playing Royal Caribbean: Hide ’N’ Sea on Fortnite.

Players can also enjoy the largest waterpark at sea, Category 6, and Crown’s Edge, a thrilling skywalk and ropes course towering 154 feet above the ocean. The Hideaway Pool, the world’s first suspended infinity pool at sea, and Flowrider are also available in the game. Other areas are not, or possibly not yet, available in the Fortnite gameplay.

The digital interpretation of Icon of the Seas is available on desktops, game consoles, smartphones, and tablets. For those who want to explore Icon of the Seas digitally, they will need to download Fortnite and create a free account. Once in the game, enter the Icon of the Seas in-game island code, 2569-9622-8657. Royal Caribbean International has said that the company aims to show up unexpectedly and reach families where they spend time. Fortnite is an excellent choice, with around 80 million players worldwide, mostly younger. 

Younger guests play a significant role in Royal Caribbean’s plans for Icon of the Seas. The Hide ’N’ Sea Fortnite map allows families to see, touch and experience Thrill Island and The Hideaway before they set foot onboard next year.