WORK

OVERVIEW
Puma x Man City launched a new kit that was announced in Fortnite for a limited time in a handful of games such as Hide and Seek, Go Goated, Fortnite Chess, and more.
PUMA
CHALLENGE
Organically promote the launch of Manchester City's new 2024 home kit through strategic placements across Fortnite Creative.
SOLUTUON
We placed the new 2024 PUMA x Man City home kits in Go Goated, Fortnite Chess, Hide and Seek, Ultimate Hide and Seek, and 2 v 2 Realistics to help showcase this new release to Fortnite and soccer fans alike.
FROM THE PRESS
May 30, 2024
PUMA x Manchester City Unveil ‘24/’25 Home Kit with Fortnite Integration
PUMA x Manchester City Unveil ‘24/’25 Home Kit with Fortnite Integration
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FROM THE PRESS
May 16, 2024
Manchester City, Puma launch new home kit with Fortnite integration
Manchester City and Puma are sharing early glimpses of the Premier League-leading club’s new home kit in Fortnite. The digital uniforms will be available in five games built by users in Fortnite’s Creator Worlds, including Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek and Easy Obby. Man City also recently added its first pro esports player for Fortnite, Joshua ‘Cold’ Butler.
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FROM THE PRESS
Manchester City
May 20, 2024
See the 2024/25 Man City home kit and Premier League trophy in Fortnite
Gamers around the globe can get a closer look at the new Manchester City kit, as well as the Premier League trophy, in the hugely popular game, Fortnite, and its gamer-built Creator Worlds.
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FROM THE PRESS
Manchester City x PUMA Collaboration Debuts in Fortnite
In an exciting blend of sports and gaming, Manchester City and PUMA have launched their 2024 home kit in the popular video game, Fortnite. This unique collaboration not only highlights the new kit design, but also uses the interactive nature of gaming to engage fans in a new way.
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PUMA

In a first of its kind campaign, PUMA and Manchester City have identified some of the most popular creator-led games on Fortnite and, for a limited time, have integrated the bespoke kit reveal experiences into their lobbies. Five selected games - including GO GOATED! the most popular map on the platform - launched the digital kit integrations alongside the global kit reveal.

Players can also find the digital kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide and Seek and Easy Obby. In an exciting blend of sports and gaming, Manchester City and PUMA have launched their 2024 home kit in the popular video game, Fortnite.

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This unique collaboration not only highlights the new kit design, but also uses the interactive nature of gaming to engage fans in a new way. Manchester City and PUMA are showcasing their new kit in five special games within Fortnite’s Creator Worlds. These games—Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek, and Easy Obby—each offer a unique experience while featuring the new kit.

Each game is designed to highlight the kit in different ways, making the reveal more than just a visual experience but a truly interactive adventure. This innovative strategy ensures that the new kit is not just seen but experienced, creating a lasting impression on fans. By integrating the kit into popular games, Manchester City and PUMA have turned a simple product launch into a multifaceted marketing campaign that reaches fans where they are most engaged.

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