WORK

OVERVIEW
Lace up… The Crossover is going to knock you off your feet. Ahead of the 2021 NBA Playoffs, the league is joining Fortnite for the first time ever! Coinciding with the debut of the State Farm NBA Play-In Tournament, Fortnite x NBA: The Crossover brings basketball’s best into the Item Shop and Fortnite Creative, and with Team Battles, a unique experience featuring all 30 NBA teams in Fortnite.
CHALLENGE
This was the first time the NBA was coming to Fortnite. In celebration of this, Fortnite collaborated with the NBA to do a complete overhaul of a map, items in the item shop including skins for all 30 NBA Teams, challenges to unlock free items, and more.
SOLUTION
We created a NBA Welcome Hub. As you explore the Welcome Hub, you’ll find a wide array of basketball-themed areas to explore and you can view and purchase the new NBA Outfits directly from the Welcome Hub!
NBA: The Crossover
FROM THE PRESS
May 19, 2019
The Crossover: The NBA Arrives in Fortnite
Lace up… The Crossover is going to knock you off your feet.
READ ARTICLE READ ARTICLE
FROM THE PRESS
Epic Games
May 24, 2021
Epic Games continues partnership with the National Basketball Association for ‘Fortnite x NBA: The Crossover’
Time to lace up -- the NBA has joined Fortnite for the first time with a partnership that brings basketball to nearly every part of the game.
READ ARTICLE READ ARTICLE
NBA: The Crossover
NBA: The Crossover
NBA: The Crossover

Time to lace up -- the NBA has joined Fortnite for the first time with a partnership that brings basketball to nearly every part of the game. 

Players can rep their favorite team inside Fortnite with the all-new “In the Paint Set,” which includes Outfits for all 30 NBA teams and a variety of customization options. The new Outfits entered the Item Shop on May 21 and are available until May 29.  NBA sensations Donovan Mitchell and Trae Young are also launching their personal favorite Fortnite Locker Bundles (Outfits and accessories), starting tomorrow, May 25, and available until May 31.

Fortnite x NBA: The Crossover has already enabled Fortnite players to put points on the board for their favorite team in Fortnite’s largest Team Battles Tournament ever. For five days (May 19-23), players all contributed to a leaderboard and helped crown the reigning NBA team in Fortnite - the Los Angeles Lakers team was victorious, followed by the Chicago Bulls and the Brooklyn Nets. 

NBA: The Crossover
NBA: The Crossover
NBA: The Crossover
NBA: The Crossover
NBA: The Crossover

“We’re excited to see this crossover partnership between Epic and the NBA go live as the 2021 NBA Playoffs are underway,” said Matt Holt, Senior Vice President, Global Partnerships at the National Basketball Association. “We know that many of the league’s players and millions of basketball fans around the world play Fortnite, and are glad they can now represent their favorite team and experience the NBA through the game”. 

Starting tomorrow, basketball and the NBA are also taking over Fortnite Creative mode with the all-new NBA Welcome Hub. Live through May 31, the Hub features two brand new Creative Mode features, including a directly shoppable experience for the NBA Outfits as well as video screens that will feature NBA highlights throughout the week - the first time that  Fortnite has integrated video content into the game’s Creative mode.  Players can also use the Hub to jump into ‘Court Crashers’ - a brand new creative experience available for a limited time only, where players can launch themselves sky high through a series of obstacles and dunk into a massive hoop to score points alongside their teammates. 

“The NBA represents so much more than basketball - it’s at the forefront of global culture, and one of the top things that Fortnite players tell us they want to see inside the game,” said Adam Sussman, President at Epic Games. “Entertainment and sports are critical parts of building a metaverse at Epic and within Fortnite, and partners like the NBA are helping to make it happen. This is just the beginning and we can’t wait to share more.”