Hi-Chew
WORK

OVERVIEW
Partnering with Hi-Chew, we created 3D models of their candies and put them into various maps such as Troll FFA and Hide and Seek (formerly known as Atlas Hiding Game) where players could hide inside and behind Hi- Chew candy pouches.
Hi-Chew
Hi-Chew
Hi-Chew
CHALLENGE
Incorporate Hi-Chew candies into maps in a native and organic way for Fortnite players to interact with. 
SOLUTION
We built 3D models of Hi-Chew candies and candy bags and placed them in Troll FFA, Hide and Seek, and Lucky Block.
FROM THE PRESS
PR newswire
Oct 12, 2023
Hi-Chew creates candy-filled gaming experience with limited time integrations in Fortnite
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HI-CHEW®, the immensely fruity, intensely chewy candy, has announced an exciting and immersive integration with the hugely popular game Fortnite by Epic Games. HI-CHEW will be featured in various branded customizations throughout three popular mini-games: Hiding Game, Lucky Blocks and Troll Free For All.

This collaboration, powered with the help of Super League, a global leader in delivering immersive experiences across the world's largest metaverse platforms, marks the first time that HI-CHEW will be fully integrated into a gaming experience, offering gamers a unique and innovative way to immerse themselves in the HI-CHEW experience.

Hi-Chew
Hi-Chew
Hi-Chew
Hi-Chew
Hi-Chew

The HI-CHEW branded customizations are launching on October 12 and will be available to Fortnite users through November 7. From power up blocks and branded pushcarts to HI-CHEW hiding spots, players will find candy-filled surprises throughout these mini games to elevate their game play:

Atlas Hiding Game: In this high-pressure version of hide and seek, the array of rooms and outside play areas feature HI-CHEW product packaging and signage. Gamers can even take cover inside larger-than-life HI-CHEW packages, enhancing their hiding skills and taking them to a whole new level of expertise.

Pro Lucky Block: While players are spawned (restart the game with a new life) into the mini-game map searching for blocks to gather power-up items to battle other players, they will encounter HI-CHEW branded blocks. Players can unlock the HI-CHEW blocks to receive a new item to help elevate their game play. There are dozens of blocks around the island, and the colorful blocks complement HI-CHEW's variety of product packaging and flavors.

Troll FFA (Free For All): In this mini game, players are encouraged to play against their friends to see who can "troll" or "outlast" all others without having to get spawned back in. Throughout the game, HI-CHEW's branded pushcarts will allow players to interact and unlock a new power-up that can help them stay in the game even longer. 

Hi-Chew
Hi-Chew