WORK

OVERVIEW
The primary objective in Blood Gulch is to capture and hold the opposing team's flag and return it to your own base. The flag is located in a central structure known as the "flag room," which is heavily fortified and often the site of fierce battles.
CHALLENGE
The objective of this campaign was two-fold 1) to introduce the iconic Halo franchise to a new generation of players by seamlessly integrating Master Chief and the legendary Blood Gulch map into Fortnite and 2) to bring loyal OG Halo fans to Fortnite to reengage with the IP they grew up loving.
SOLUTION
By recreating a 1 for 1 version of the beloved Blood Gulch map and hosting a celebrity tournament, we aimed to generate excitement, drive engagement, and create a memorable crossover experience for fans of both franchises.
Blood Gulch

CHALLENGE
Build an exciting capture the flag style map that allows players to compete on a team in a Halo themed map.
Blood Gulch
Blood Gulch
Blood Gulch

The primary objective in Blood Gulch is to capture and hold the opposing team's flag and return it to your own base. The flag is located in a central structure known as the "flag room," which is heavily fortified and often the site of fierce battles.

Landmarks: Blood Gulch is dotted with several notable landmarks that serve as strategic vantage points and reference points for players. These include:

Red Base and Blue Base: The two team bases, located at opposite ends of the map.
Flag Room
: The central structure where the flags are located.
Sniper Tower: A high tower overlooking the map, providing a clear view of the battlefield.
Rocket Launcher
: A powerful weapon located in a cave near the center of the map.
Gravity Lift: A device that can launch players high into the air, allowing them to reach elevated positions.

Legacy: Halo: Blood Gulch has become one of the most iconic and beloved multiplayer maps in gaming history. Its open layout, vehicular combat, and strategic objectives have made it a favorite among Halo fans for over two decades. The map has been featured in numerous sequels and spin-offs, and it continues to be a popular choice for online multiplayer battles.

Blood Gulch
Blood Gulch
Blood Gulch
Blood Gulch