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The NBA takeover Fortnite!

The NBA has yet again taken over Fortnite Creative! Featuredin Fortnite Creative, the Welcome Hub created by Atlas allowsplayers to explore a basketball-themed warehouse withseveral areas to discover along with a special quest. Playerscan also view and purchase NBA outfits in the hub, vote foritems and so much more!

Last year, in 2021 The NBA partnered with Atlas Creative tocreate a hoops-inspired haven along with a gameplayexperience. As players explored the Welcome Hub, they founda wide array of basketball-themed areas to explore or theycould launch themselves off huge jumps and land big dunks inthe LTM, Court Crashers.

17 Million

Unique Players

30 Minute

Average Play Time

27%

Retention

In Social Media Following

Press

Star Trek

Oct 5, 2023

Boldly Be with Star Trek and Kid Cudi

Star Trek and Scott Mescudi, better known by his stage name, Kid Cudi, announce details of their one-of-a-kind collaboration, kicking off Star Trek’s all-new “Boldly Be” campaign. Fans can also join Star Trek, Kid Cudi and Fortnite as they embark on...

ESPN

May 19, 2021

Fortnite and the NBA team up for 'Fortnite x NBA: The Crossover' event

"Fortnite x NBA: The Crossover," the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can...

The Hollywood Reporter

Aug 24, 2022

iHeartMedia Plans to Host Metaverse Concerts In ‘Fortnite’ Virtual World (Exclusive)

iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences.