Fortnite is moving towards new safety measures which will protect players of all ages more than ever before!
Epic Games, in a pioneering move, has announced a groundbreaking partnership with the International Age Rating Coalition (IARC), heralding a new era of responsible gameplay within Fortnite. Beginning November 14th, a globally recognized age and content rating system will be implemented across all Fortnite content.
This is a game-changer!
Prioritizing Player Safety: The introduction of IARC ratings is a stride towards safeguarding our community, particularly the younger audience. It's an assurance that the fun and engagement within Fortnite remains within the bounds of age-appropriateness.
Refined Targeting for Brands: For brands that have woven their narrative into Fortnite's fabric or those charting a course to enter this dynamic space, these ratings will sharpen your marketing focus, ensuring that your message resonates with the intended audience with greater precision than ever before.
As Fortnite matures into its role as a full-fledged metaverse, these trusted ratings empower parents and players to navigate this space with confidence, making informed decisions about the content they choose to engage with.
At Atlas Creative, we're more than just excited - we're ready to embrace this change. For our current and future brand partners, this development opens up new avenues to craft experiences that are not just captivating but also conscientiously aligned with our audience's needs.
Here's to crafting a more secure, targeted, and phenomenally engaging gaming future!
